Design and Tonic

Design & Tonic is an ideas-led creative studio for purpose-driven, ethical brands, founded by Sam Auden. At Design & Tonic, the studio crosses the Value-Action Gap by segmenting audiences and analysing the specific barriers they face. It has a treasure trove of 96 data-driven behavioural techniques to motivate action, from social norming and feedback loops to gamification and beyond.

How we can help:

• Behavioural mapping sprints: Map your audience's daily actions, identify barriers, and discover where to interrupt patterns through techniques like, nudging, gamification, and rewards.

• Brand building and impact storytelling: Craft narratives that connect to identity and belonging, so people rally around your cause.

• Campaign strategy: Design journeys that hook people in, build momentum, and move them toward action using real audience insights.

• Campaign Creative: We'll produce all the branded collateral you need, from websites to out-of-home activation, we'll engage your community and build your movement.